Participants will be guided through exercises, personal assessment, and group discussion to develop strategies and methods for directing your art career with an entrepreneurial toolkit. These will include a framework for assessing your own artistic practice as an act of entrepreneurship, a method for evaluating the business landscape within which your art exists, and an approach to create strategies for effective action, communication, and positioning within the arts and business ecosystem. You will also learn a method for budgeting your life and work that helps you meet your goals and adapt to the changing art market, and strategies for time-management that prioritize your creative time.

Part 1:
Wednesday, June 24
7 PM – 8:30 PM EST
4 PM – 5:30 PM PT
 
Leader
Pilar Castro-Kiltz ’10, Strategy & Marketing Expert; Founder, More Canvas Consulting
 
Part 2:
Wednesday, July 1
7 PM – 8:30 PM EST
4 PM – 5:30 PM PT
 
Leader
Aaron Landsman, Visiting Lecturer, Lewis Center for the Arts, Princeton University; "Co-Founder, Strategic Planning Partners"